Exhibition and Store Design

Monday

Woolworths, Easter Show

Designed within one and a half working days at Van Den Berg Design Team, Sydney for further development by team members. The brief emphasised the need to convey freshness, good food and support for Australian farmers. Rolling green pastoral hills soften the shape of the stand, are layered and illuminated to suggest depth. Alcoves in the wall present facts about various produce, illustrated by light box photographs and close up, stylised displays of produce. The large digital mural on the back wall has a landscape of food along its base and features ‘The Story of Apple’ - a product featured in the Woolworths TV advertisements - from tree to you. Stand utilises the Octanorm system, plasma TV screens, and computer interactives.

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Initial Concept


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Finished Stand

While the final product at first glance differs from the initial concept, it should be noted some of the motifs made into the final design:
pastoral hills, as graphics and as form integral to stand; thickness of wall enhanced by a lightbox lit, close up, produce photograph; curved pelmet; positioning of counter and information to create a functional traffic flow.

Sunday

Dorf Caroma Industries

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Interbuild exhibition stand. The mock brief specified exploration of novel display methods other than the tap-mounted-on-boards style. Taps become sculpture, and have character. Stand composed of displays, MDF and laminate furniture, large digital print graphics and hired flooring.

Two kitchen sinks on display have views out of a 'kitchen window' to tap birds. A touch of the surreal to make taps turn heads. With his bower decorated with blue found objects, a tap bower bird attracts a mate (below right) while a mother shower-head bird attends to her tap bird chicks (below left)

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Aurora Telecomunnications Modular Kiosk

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The mock brief required the design of not only the stand but a corporate identity. There are three main modules to the kiosk design. The walls are permanently attached to the floor they sit on. The floor in between these walls is a separate module, with the pointed ends and walls butting up against it. The substrate of the walls, floor and computer housing would be made of various thicknesses of MDF or custom wood. The floor is covered by vinyl. Commerically available display fittings are used. The symbols from the logo are printed in a variety of sizes on Fusion CustomartTM laminate. See http://www.fusionsurfaces.com for more information about this process.

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Monday

Hairdressing Salon - Proposed refit

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Refit concept for proposed new premises. Polished cement flooring, brushed aluminium laminate, Marc Newson 2 seater couches, hair inspired sculpture. This sculpture would be made of carved foam and coated with an aluminium finish by Axolotl. The store is open plan allowing easy movement around for both customers and the hairdressers.

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Tuesday

Store of the Future, 2086 AD

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Concept for a fashion store of the future, 2086 AD.

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Thursday

Arc Toys

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Portable exhibition stand for use at trade shows and shopping centres. Trade show stand utilises 3 expanding banners, red vinyl sheeting, simple custom fixtures and core flute signage. For a shopping centre set up a play mat is introduced.

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